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  • Writer's pictureTarek Demashki

Design a Stunning Video

One of the most important parts of any good marketing strategy is making sure that we get our message out there. That's why we want to hire you—a professional designer who knows how to make stunning videos—to help us design a video that will wow our audience and get them interested in all the ways they can use this new product line!

Define a clear target

Before you get started with any project, it is essential to define the target audience and problem that you are trying to solve. The more specific this information is, the clearer your message will be. It’s also helpful if you can include as many details about these problems as possible. Do they know how much it costs? How long does it take? Are there any technical skills required? By answering these questions and creating a clear picture of what your consumers care about in relation to their pain points, you can create an effective video that addresses their concerns head-on.

Now that we have defined our target audience and problem statement(s), it’s time for us to tackle the solution statement(s). For example: “The solution statement might read something like this: ‘We offer affordable web design services without sacrificing quality or service levels.'”

Make your video look professional

To create a professional-looking video, follow these tips:

  • Use a tripod to keep the camera steady. If you're recording from your smartphone or other small device, use your hand as a stabilizer when possible.

  • Lighten up by using natural light wherever possible or an external light source such as an LED lamp or flash. If you are in a dimly lit room and don't have another option, consider using additional lighting on top of the camera lens without shining directly into it. This will help eliminate shadows and make sure everyone's face is visible in the frame (and not just their eyes).

  • Use high quality equipment like a high end DSLR camera if possible; this will ensure that your footage looks professional despite what else may be wrong with it (such as poor audio quality).

Add Interactive elements to your video

  • Add a call to action.

  • Add a subscribe button.

  • Add a share button.

  • Add a donate button.

  • Add a download button.

  • Add a comment button.

  • Add a poll button (if applicable).

  • Create an interactive quiz or form that allows viewers to enter their contact information and subscribe directly from the video itself (if applicable).

If you follow the tips in this article, you’ll be well on your way to creating a stunning video. Remember that it doesn’t matter if you’re not a professional filmmaker—all you need is a camera and some creativity!

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